Watch your back Patron, Michael Jordan‘s in the tequila business … and he partnered up with a bunch of super wealthy NBA owners to launch the liquor.
MJ — with NBA owners Jeanie Buss (Lakers), Wes Edens (Bucks), Wyc Grousbeck (Celtics) and Wyc’s wife, Emilia Fazzalari — just dropped Cincoro, a new premium tequila.
Cincoro has 4 tequilas — blanco, reposada, anejo and extra anejo — and it ain’t cheap. The anejo costs $130, and the extra anejo — aged for around 3 1/2 years — costs $1,600!!
The grand plan for the tequila started to come together in 2016 … when the owners — in NYC for NBA meetings — met at a restaurant and started choppin’ it up over their love of tequila.
The seed was planted … and 3 years later, the tequila is available in several markets across the country — with a nationwide release coming early next year.
The launch also answers an important age-old question … why the hell was His Airness walking through NYC last summer holding a tequila bottle in his hand?
MJ — who we’re told was involved in everything from designing the bottle to tasting the product — was coming from a Cincoro meeting … and he left with a bottle.
This isn’t the first time we’ve seen rich and famous people get into the tequila business — George Clooney, Rande Gerber and Mike Meldman launched Casamigos in 2013 — and later sold the brand for over $700 million.