Moet Hennessy President and CEO Philippe Schaus said Armand de Brignac breaks barriers and reflects contemporary ideas of luxury, even as it supports historic Champagne-making traditions.
“We are incredibly proud to be partnering with them,” Schaus said.
Carter said the partnership will help Armand de Brignac grow and flourish, noting Moet Hennessy’s track record of developing luxury brands like Dom Perignon and Veuve Clicquot. Moet Hennessy is the wine and spirits division of luxury goods company LVMH.
“It is a partnership that has felt familiar the entire time,” Carter said.
Carter is one of several celebrities to profit from a partnership with an alcohol brand.
Actor George Clooney co-founded Casamigos, a tequila brand, in 2013. It was purchased by beverage giant Diageo in 2017 for $700 million. Last year, Diageo also scooped up Aviation American Gin, a brand co-owned by actor Ryan Reynolds, for $610 million.
Actor Dwayne “The Rock” Johnson recently released a tequila brand called Teramana. Singer John Legend has his own wine label, LVE. And in 2018, singer Bob Dylan launched the Heaven’s Door whiskey brand.
⭐️Singer/Songwriter/Voice Talent/Actor/Media Personality⭐️
Born in Syracuse, NY. He holds a bachelor of science degree in communication from Florida Institute of Technology with specialization in technical writing, business, public relations, marketing, media, promotion, and aerospace engineering.
⭐️ Las Vegas Entertainer ⭐️ MTV uplaya Platinum Auddy Award Winner ⭐️ Southeastern FTTF Talent Champion ⭐️ Movies & TV ⭐️ Listed in ‘Who’s Who’ publication ⭐️ Voted ‘MOST MARKETABLE’: Sonic Records ⭐️ U.S. Veteran ⭐️