EXC: oja Cat’s sizzling PrettyLittleThing advert is BANNED by ASA for ‘overly sexualised’ content

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Doja Cat’s new advert for PrettyLittleThing has been banned by the Advertising Standards Authority (ASA) due to its explicit nature. 

Insiders informed MailOnline the full clip, which sees the American songstress, 25, writhing and going braless, has been edited by officials to shed clips showing her gyrating on a podium and flashing her bare chest in a sheer mini.

In the advert, Doja, real name Amala Ratna Zandile Dlamini, is seen in a series of increasingly scanty ensembles showing off her jaw-dropping figure. 

BANNED: Doja Cat's new advert for PrettyLittleThing has been banned by the Advertising Standards Authority (ASA) due to its explicit nature

BANNED: Doja Cat's new advert for PrettyLittleThing has been banned by the Advertising Standards Authority (ASA) due to its explicit nature

BANNED: Doja Cat’s new advert for PrettyLittleThing has been banned by the Advertising Standards Authority (ASA) due to its explicit nature

Insiders revealed that scenes in which she was showing too much have been cut to make a ‘pre-watershed’ take on the raunchy clip.  

MailOnline has contacted ASA and PrettyLittleThing for comment. 


The range featured in the controversial advert is part of her second partnership with PrettyLittleThing, with the latest collaboration boasting her raciest looks to date.

Reflecting on her new range, she said: ‘This is the beginning of something really special for me and I hope everyone enjoys this creation as much as I do! A beautiful pop of colour for summer and wearable pieces for all year round.’  






Oh dear... Insiders informed MailOnline the full clip, which sees the American songstress, 25, writhing and going braless, has been edited by officials to shed clips showing her gyrating on a podium and flashing her bare chest in a sheer mini

Oh dear... Insiders informed MailOnline the full clip, which sees the American songstress, 25, writhing and going braless, has been edited by officials to shed clips showing her gyrating on a podium and flashing her bare chest in a sheer mini

Oh dear… Insiders informed MailOnline the full clip, which sees the American songstress, 25, writhing and going braless, has been edited by officials to shed clips showing her gyrating on a podium and flashing her bare chest in a sheer mini

Oh my! In the advert, Doja, real name Amala Ratna Zandile Dlamini, is seen in a series of increasingly scanty ensembles showing off her jaw-dropping figure

Oh my! In the advert, Doja, real name Amala Ratna Zandile Dlamini, is seen in a series of increasingly scanty ensembles showing off her jaw-dropping figure

Oh my! In the advert, Doja, real name Amala Ratna Zandile Dlamini, is seen in a series of increasingly scanty ensembles showing off her jaw-dropping figure

The rapper also admitted she wanted to raise the bar with her new collection by focusing on colour and fitted silhouettes. 

She said: ‘It’s very, very colourful, we wanted something that felt summery and kind of sophisticated and wearable. I feel like the norm is very tight fitted clothing and we still have that but there’s more like shapes in the collection. 

‘I feel like its just very juicy it has like flavour and colour and I wanted that. I wanted the colours to feel like you know chartreuse and peach and coral, you know what I mean? Just yummy colours. I love that. Juicy!’  


She added: ‘I want people to be able to accessories on top of the clothing and it kind of feels like that like a blank canvas, that pop of colour and you can just layer things on top. 

Cheeky! She was showing a touch too much

Cheeky! She was showing a touch too much

Cheeky! She was showing a touch too much 

Ok.. A less explicit moment saw her covered up and meditating

Ok.. A less explicit moment saw her covered up and meditating

Ok.. A less explicit moment saw her covered up and meditating 

‘Like big earrings, big necklaces, giant bracelets you know what I mean, like rings and what not. Those accents I feel like matter with the clothing so anytime someone does that it should look really good.’  


PrettyLittleThing CEO Umar Kamani added: ‘We’re delighted to be launching a second collection with one of the most talented artists of the moment; Doja Cat. 

‘She has been working extremely hard on these designs with our team and I couldn’t be more excited for Doja to be fronting this summer campaign and sharing her designs with our customers.’ 

Ahem! The rapper also admitted she wanted to raise the bar with her new collection by focusing on colour and fitted silhouettes

Ahem! The rapper also admitted she wanted to raise the bar with her new collection by focusing on colour and fitted silhouettes

Ahem! The rapper also admitted she wanted to raise the bar with her new collection by focusing on colour and fitted silhouettes

Wow: PrettyLittleThing CEO Umar Kamani added: 'We’re delighted to be launching a second collection with one of the most talented artists of the moment; Doja Cat

Wow: PrettyLittleThing CEO Umar Kamani added: 'We’re delighted to be launching a second collection with one of the most talented artists of the moment; Doja Cat

Wow: PrettyLittleThing CEO Umar Kamani added: ‘We’re delighted to be launching a second collection with one of the most talented artists of the moment; Doja Cat

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